Anatomy of a Personal Brand via Ryan Coleman

While building a personal brand is a great outcome that comes from the things you do and what you say, sometimes people who know what personal brand they want to have don’t really know how that brand is being built.

There are many insightful clues to how that works in this model developed by Toronto visual thinker extraordinaire Ryan Coleman.

The combination of Perception, feelings other people have of you, Impression, decisions people make about you, and how those two ideas influence each other, and how they combine to form one individual’s opinion about you is enlightening. We then see how many individual opinions are collected together, and form your collective reputation a.k.a., your personal brand.

The immediately usefulness of this model is how it helps you to identify what you have control over, the Facts and the Fiction. People’s impressions and perceptions of you will be immediately influenced by how they interpret the facts (truths) or fictions (lies) about you.

Based on the personal brand you want to develop for yourself, you can use this model to help shape the individual opinions people have about you.