The Business Model Canvas

This image is the business model canvas. A model designed to help teams develop a common understanding of what a business model is, and a common language for discussing them. It does this while staying simple, and understandable, without overloading beginners.

It is the start of our thinking about business models.

“The business model is like a blueprint for a strategy to be implemented through organizational structures, processes, and systems.”

Learn more about the Business Model canvas by downloading the Business Model Generation Preview ebook (pdf).